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In the ever-evolving realm of marketing automation, two prominent players within the Salesforce ecosystem have stood out since 2013: Pardot and Marketing Cloud. As of 2022, Pardot boasts integration with over 37,000 companies, while Marketing Cloud is actively utilized by more than 22,000 businesses (statistics from Infoclutch.com and Enlyft.com).

Comparing Pardot and Marketing Cloud:

Market Segmentation:

  • Pardot: Tailored for B2B (Business-to-Business) scenarios.
  • Marketing Cloud: Primarily designed for B2C (Business-to-Consumer) engagements.


  • Pardot: Entry-level pricing begins at $1,250 per month for up to 10,000 contacts.
  • Marketing Cloud: Starts at $400 per organization per month.

Key Features:


  • Lead Generation, Scoring, and Grading: Identifying and prioritizing potential leads.
  • Lead Nurturing: Cultivating leads through targeted engagement.
  • Email Marketing: Crafting and executing email campaigns.
  • Campaigns Management: Efficient oversight of marketing campaigns.
  • Marketing Reporting: Analyzing and reporting on marketing performance.

Marketing Cloud:

  • Rewards Management: Incentivizing customer engagement.
  • Subscriber Preference Management: Allowing customers to dictate their preferences.
  • Content Management and Workflows: Streamlining content creation and distribution.
  • Social Listening and Analysis: Monitoring and analyzing social media interactions.
  • Digital Advertising Management: Comprehensive management of digital ad campaigns.



  • Salesforce Engage
  • B2B Marketing Analytics Plus
  • Engagement History Dashboards

Marketing Cloud:

  • Tableau CRM for Loyalty Management
  • Einstein Vision for Social Studio

What is Pardot?

Originally an independent B2B marketing automation solution, Pardot was acquired by Salesforce in 2013 and rebranded as Marketing Cloud Account Engagement. Ideal for organizations with extended sales cycles, Pardot focuses on fostering connections, enhancing pipelines, and boosting sales team performance. The introduction of Pardot Einstein in 2018 brought AI-powered features, providing advanced marketing insights and lead trends analysis.

What is Salesforce Marketing Cloud?

Born in 2013 from the strategic acquisitions of Radian6, Buddy Media, and ExactTarget, Salesforce Marketing Cloud caters to B2C scenarios. Offering a comprehensive suite of solutions, including Account Engagement (formerly Pardot), Engagement, Personalization, Data Cloud, Loyalty Management, Intelligence, and Advanced Cross Channel, Marketing Cloud empowers digital marketing teams engaged in straightforward, transactional exchanges.

How Can Salesforce Marketing Automation Help Your Business?

Salesforce marketing automation enhances campaign management, operational efficiency, and customer engagement across various channels. Its features include targeted content delivery, streamlined team coordination, customer journey tracking, lead management optimization, social media management, customizable template creation, efficient email and digital ad campaigns, content creation and distribution, and robust analytics.

Pricing & Features Comparison:

While both Pardot and Marketing Cloud fall under the Marketing Cloud Engagement brand, they remain separate in functionality, requiring distinct licenses. Shared features include email marketing capabilities, CRM integration, AI-driven engagement, and journey-building tools. The choice between Pardot and Marketing Cloud should align with the organization’s specific needs, technical resources, and marketing goals.


As businesses navigate the complex landscape of marketing automation, choosing between Pardot and Marketing Cloud is a strategic decision. Understanding their unique features, target markets, and pricing structures allows organizations to make informed choices that align with their marketing objectives. Whether it’s the B2B focus of Pardot or the versatile B2C capabilities of Marketing Cloud, Salesforce continues to provide robust solutions to meet the diverse needs of businesses in the digital age. Contact us for more details through form below