Why Real Estate Companies Need CTI in Salesforce
Real estate companies using Salesforce CRM rely heavily on outbound and inbound calls to verify property ownership, confirm listings, and follow up with sellers and buyers
In this article, we compare the most commonly used Salesforce CTI tools for real estate companies based on cost, features, productivity, user experience, and Salesforce integration depth.
Real estate workflows are call-heavy and time-sensitive. CTI tools help by:
Enabling click-to-call directly from Salesforce
Automatically logging calls against Leads, Contacts, and Opportunities
Improving agent productivity for property owner verification
Reducing manual data entry and follow-up errors
Providing call recordings and analytics for quality control
For US-based and global real estate teams, CTI is no longer optional — it is a core CRM productivity layer.
Salesforce CTI Tools Compared
Quick Overview
| Tool | Cost Level | Best For | Salesforce Integration |
|---|---|---|---|
| 360 CTI | Mid | Salesforce-native workflows | Very Deep |
| Aircall | Mid-High | Fast setup & ease of use | Strong |
| Dialpad | Low-Mid | AI-driven calling | Strong |
| Five9 | High | Enterprise call centers | Enterprise-grade |
| SmrtPhone | Low-Mid | SMB & outbound sales | Good |
Cost Comparison of Salesforce CTI Tools
Pricing: Custom / per-user + usage based
Best suited for teams already invested deeply in Salesforce
Pricing: Starts around $50+ per user/month
Salesforce integration requires higher-tier plans
Pricing: ~$15–$25 per user/month
Salesforce integration available on Pro or Enterprise plans
Pricing: Custom enterprise pricing
Typically higher total cost of ownership
Pricing: Transparent and SMB-friendly
Lower entry cost compared to enterprise tools
Cost Summary:
Lowest cost: Dialpad, SmrtPhone
Mid range: 360 CTI, Aircall
Highest: Five9
Final Recommendation
There is no single “best” Salesforce CTI tool for all real estate companies.
Choose Five9 if you operate a large call center
Choose 360 CTI if Salesforce is your primary operational system
Choose Dialpad if you want AI features at a lower cost
Choose Aircall for quick rollout and ease of use
Choose SmrtPhone for cost-effective outbound calling
The right CTI depends on call volume, team size, Salesforce usage depth, and budget.
How Tenetizer Helps Real Estate Companies with Salesforce CTI
At Tenetizer, we don’t just recommend tools—we design end-to-end Salesforce CTI solutions.
Our CTI Services Include:
CTI tool evaluation & vendor comparison
Salesforce CTI architecture design
Custom call logging & automation
Lead, Contact, and Opportunity mapping
Power dialer and reporting setup
Agent training and adoption support
Whether you are setting up CTI for the first time or replacing an existing system, we ensure your Salesforce CRM works as a true calling platform.
Talk to a Salesforce CTI Expert
If you’re a real estate company using Salesforce and want to:
Improve property owner verification calls
Increase agent productivity
Get accurate call reporting inside Salesforce
Choose the right CTI tool for your business