At the beginning of 2023, a new buzzword flooded the internet – ChatGPT. This new AI-powered tool seems to be a locomotive force for revolution in many industries. Of course, we at Peeklogic could not miss an opportunity to see if ChatGPT could be helpful for our clients and us.Salesforce ChatGPT Integration opens new business opportunities, especially in the real estate industry. We created a testing environment for this integration of Salesforce and ChatGPT and want to share our findings with our followers.

What is ChatGPT?

ChatGPT is an artificial intelligence that can generate human-like responses in real-time. It uses natural language understanding and machine learning to produce realistic responses, making it ideal for customer service, sales and more. It can respond with text or spoken responses, with accuracy and clarity indistinguishable from a normal human conversation. ChatGPT is a powerful tool that can be used to improve the customer experience and drive business results.

What ChatGPT Promises to Do for Real Estate

ChatGPT can be helpful for different kinds of real estate businesses. We asked ChatGPT about various activities for real estate and compared the promises with reality. Here we provide several ideas for ChatGPT cases, along with our commentary.

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Residential Real Estate

Lead generation: A ChatGPT-powered chatbot can help generate leads for residential real estate agents by engaging with potential buyers and scheduling appointments for property viewings. A chatbot can create emails to potential buyers and property descriptions, but it cannot schedule an appointment. We have to use a standard Salesforce feature for this.

Customer service: ChatGPT can be used to provide customer service to potential buyers and current homeowners. The chatbot can answer questions about listings, property values and mortgage rates and provide information about the home buying process. A ChatGPT-powered chatbot adds value to online customer services by providing the necessary information from the internet and the internal database. See examples below.

Commercial Real Estate

Tenant search: ChatGPT can help commercial real estate agents find potential tenants for office spaces and retail properties. The chatbot can provide information about available rooms, answer questions about lease terms and schedule property tours. ChatGPT is good at writing text, but searching for potential tenants is beyond its abilities. Searching for potential tenants should involve the comparison of a buyer persona and a real human being. An AI bot does not use personal data.

Investment analysis: ChatGPT can help investors analyze commercial real estate investment opportunities by providing information about property values, rental income and local market trends.ChatGPT can provide an upper-level analysis of the market trends, track the price history and advise a property for investment, see the use cases below.

Property Management

Tenant communication: ChatGPT can be used to communicate with tenants, answering questions about rent payments, maintenance requests and lease agreements. ChatGPT is very good at communicating with tenants. It can maintain L1 requests and answer most of the questions. However, complicated or specific questions still require human interaction.

Rent collection: ChatGPT can be integrated with rent collection software to automate the rent payment process for tenants. ChatGPT can send automated reminders to late payers, but it requires integration with the rent collection system or Salesforce and third-party payment services, like Authorize.me.

Real Estate Investment

Property research: ChatGPT can help real estate investors research potential investment properties by providing information about property values, rental income and local market trends. when ChatGPT uses public sources, it cannot track information from within the past two years. So, it can provide historical data, but comprehensive research requires contact with a local real estate agent.

Portfolio management: ChatGPT can track and manage real estate investment portfolios, providing information about property performance and returns. ChatGPT is limited.for portfolio management. It can provide information about a property and returns but cannot decide on the portfolio balance and optimal share for each type of property.

Investor education: ChatGPT can provide education and training for real estate investors, answering questions about real estate laws and regulations, providing information about financing options and offering tips for building a successful real estate investment strategy. integrated with the internal database, an AI-powered chatbot can provide the necessary information about real estate laws, regulations and financial options. However, any investor should take over the responsibility for the investment strategy and each investment payment.

ChatGPT can be a valuable tool for various aspects of the real estate industry, helping streamline processes, improve efficiency and enhance the overall customer experience.

Salesforce for Real Estate

As you probably know, Salesforce is a powerful system that helps real estate professionals track their leads and monitor customer data. Real estate professionals can manage clients from the beginning of the process until the purchase of property, allowing them to track and analyze every stage. The system also offers powerful customer-facing tools that help real estate professionals manage and organize their client’s needs and provide the best customer service possible.

Salesforce+ChatGPT Integration: How We Can Use It in Real Estate

Our engineers integrated ChatGPT into Salesforce to see if it is as helpful as it promises. We created several real estate objects in the system and asked ChatGPT various questions to see if it was beneficial.

The most valuable finding is that ChatGPT can use the Salesforce environment instead of the internet and operate using internal information. In this way, it can be used for several purposes.

An independent advisor
A user can ask ChatGPT for the upper-level analysis, search or comparison. The answer quality depends on the available information, so it can be limited.

A document manager
ChatGPT can help find the necessary documents in the base. For example, ChatGPT can refer to the correct documents in the database if a user needs information about an insurance program.

A support representative
Using the internal and external data, ChatGPT can answer customer requests, for example, find the licensed HVAC services near the property and provide the contacts to the user.

A content creator
The chatbot can create content for sales and marketing based on the database.

What Salesforce+ChatGPT integration Cannot Do for Real Estate

After integrating Salesforce and ChatGPT, we tried different options to check all available integration methods. Together with the new excellent opportunities to improve customer service and manage paperwork, we found several blind spots. The combination of two powerful tools has its limits. Also, it cannot complete some complicated requests.

Create new Salesforce applications
ChatGPT can create a piece of code and cover it with tests. However, it is necessary to translate the business requirements to the application architecture to make an application. Artificial intelligence cannot do this, it just compiles the existing information.

Quickly clean the database
We asked ChatGPT to clean an old database of outdated information. Unfortunately, the ChatGPT engine can hardly distinguish the actual and outdated information in the database. This task requires human control.

Close the sale deals
ChatGPT can help with market research and paperwork, but cannot replace personal communication. In the real estate businesses, success depends on the agent’s and clients’ personal trust. For real estate sales, artificial intelligence cannot replace a human being — at least not yet.


The benefits of Salesforce and ChatGPT integration include improved productivity, faster time-to-value and a more streamlined customer experience. Salesforce and ChatGPT allow businesses to optimize their marketing, sales and service operations by providing powerful analytics and insights into customer behavior. It helps companies predict customer needs, meet changing demands and deliver a seamless customer experience across all channels.

If you’re interested in exploring the transformative potential of Salesforce and ChatGPT integration for your business, feel free to contact us. Our experts are ready to discuss how this powerful combination can be tailored to your specific needs, optimizing your operations and elevating your customer experience. Contact us today to unlock a new realm of efficiency and customer satisfaction through innovative integration solutions.